This is the core of what we do. What happens here is the greatest contributor to the success of your business.
Company Purpose, Mission, & Vision
Discovery & Exploration
We do an extensive audit of your company, existing marketing assets, and sales process. We spend time getting to know your people, learning from your key stakeholders about what makes you tick and what makes you special. This step in the process will reveal strengths (that we’ll leverage) and opportunities (on which we’ll captitalize).
Planning & Content
Using our findings we develop a plan for targeting the right audiences with the right information at the right times. Key elements we include are customer profiles with an overview of their customer journey, messaging, graphics, and the channels to activate communications.
Activate & Refine
This is when all the magic happens. We set everything in motion with communications. Then we monitor the progress closley, track the analytics data, and make adjustments where necessary to refine your marketing strategy to further enable sales growth.